Social Media Executive

📍 Byron Bay
🌊 Fliteboard & FLITELab

At Fliteboard, we’re building the world’s most loved foiling brand — across powered and unpowered water sports.

In just a few short years we’ve grown from start-up to a global business generating ~$80M in annual sales, with operations and customers across more than 90 countries.

Backed by Brunswick Boat Group, the world’s leading marine products group, we’re entering our next phase of growth — scaling our portfolio, our teams, and our global operations, with ambitions to exceed $200M in revenue over the next three years.

We’re looking for a Social Media Executive to grow our global social presence across Fliteboard and FLITELab*, building brand love, engagement, and community through best-in-class content and strategy.

The Role

Reporting to the Senior Marketing Manager, you’ll support the execution of Flite’s social media across Fliteboard and FLITELab*. You’ll play a hands-on role in delivering high-quality content, consistent publishing, and active community engagement — helping drive brand awareness, engagement, and traffic.

What You’ll Be Responsible For

• Execute the global social media strategy in line with brand and business goals
• Create, schedule and publish content across Meta, YouTube, TikTok and LinkedIn
• Manage the delivery of content calendars aligned to campaign, launches, events, and seasonal moments
• Engage with the global community across owned channels and relevant external platforms
• Grow our Ambassador program in partnership with regional teams
• Support live event coverage, demo’s, and activations
• Track performance, report on KPIs, and continuously optimise based on insights and trends

About you

• 2-4 years’ experience in social media or content roles
• Strong understanding of Meta, TikTok, YouTube and LinkedIn platforms
• Ability to plan, prioritise, and execute on social platforms
• Proven success driving engagement, growth, reach, revenue and traffic across all major social platforms
• Good copywriting and visual storytelling instincts
• Experience with social media management tools
• Highly organised, proactive, and detailed-oriented
• Collaborative and a willingness to learn and take direction
• Interest in surf, foiling, watersports or sporting culture (highly regarded)

Why Flite?

• Build category-defining products that are changing the future of water sports
• Join a fast-growing global business with bold ambitions and strong backing from Brunswick Corporation
• Work alongside a high-calibre, passionate team in a hands-on, product-led environment
• Share in our success through a global bonus program
• Support your wellbeing with access to Wellbeing and EAP services
• Take your birthday off — on us
• Get on the water, with the opportunity to learn and ride Flite products
• Be part of a culture that values performance, connection and lifestyle

👉 Apply now and help shape the future of foiling